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Since QR Codes found their way into marketing, they have become an indispensable part of virtually any business (Products or Services) or campaign. Extra features offered by modern QR Code generators make the Codes especially suitable for reaching the prospective customers. Super fast, it's like opening your camera and pointing it at the code, that's it - your there in 3 seconds.
Since QR Codes provide a direct link in the online world, this produces countless possibilities to engage users in a positive way. Direct and instant access to websites, contact details, social media, products, galleries, event dates,special promotions, such as sweepstakes, coupons, forms, and much more. You can offer your customers virtually anything you can display in a Web browser. All of this with a single scan.
By scanning the QR Code, potential customers are instantly more engaged with your advertisement or marketing message. They have actively chosen to request further information. The customers are, therefore, more involved and retain the information received longer in their memory. This advantage is not to be underestimated, as consumers are confronted with hundreds of advertising messages each day. .
QR Codes establish a direct contact to your customers and promote a dialog with them. A QR Code can, for example, be used for Business Cards, Post Cards, Flyers, Brochures, Labels and Stickers, Product Packaging, Food Packaging, Banners, Books, Bottles and Cans, Clothing, Displays, Newspaper and Magazine Ads, Posters, Stationary, Event Tickets, Vehicles, Coupons and much more..
What makes QR Codes especially attractive for marketing is their low cost and universal applicability. Targeted to mobile users, QR Codes help to reach your audience at any time and place. Apart from a smartphone, no special equipment is required, and there are no intermediaries between you and the user.
Today the world counts about 1.76 billion smartphone users with an incredible 2.73 billion to be expected by 2020. This massive distribution of mobile devices (and thus potential QR Code readers) requires a stronger consideration of the mobile channel. If you have been ignoring mobile marketing until now, there has never been a better time to start benefiting from the mobile channels’ wide range and advantages.
Taking a look at this year’s development of website views coming from mobile devices in comparison to stationary computers and laptops shows a significant change in how people use the Internet today.
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